Cite Article

The Impact of Percieved Usefulness, Ease of Use and Trust on Managers’ Acceptance of e-Commerce Services in Small and Medium-Sized Enterprises (SMEs) in Palestine

Choose citation format

BibTeX

@article{IJASEIT1377,
   author = {Fadi Herzallah and Muriati Mukhtar},
   title = {The Impact of Percieved Usefulness, Ease of Use and Trust on Managers’ Acceptance of e-Commerce Services in Small and Medium-Sized Enterprises (SMEs) in Palestine},
   journal = {International Journal on Advanced Science, Engineering and Information Technology},
   volume = {6},
   number = {6},
   year = {2016},
   pages = {922--929},
   keywords = {e-Commerce; Perceived Ease of Use; Perceived Usefulness; Trust},
   abstract = {

The internet revolution, specifically using the internet in business environment has resulted into significant changes in how business is conducted in small and medium-sized enterprises (SMEs). Recent research has pointed to the important role that electronic commerce (EC) plays in improving the performance of SMEs. Yet, in the context of Palestine, adoption of EC in SMEs is still slow. Therefore, the current study aimed to investigate the effect of perceived ease of use, perceived usefulness and perceived trust on managers’ acceptance of EC in SMEs. In order to achieve this, the study used the technology acceptance model (TAM). The study used a survey that was administered to 250 managers of SMEs from Palestine. The data was analysed employing a structural equation modelling (SEM) approach through partial least square (PLS) software. The results revealed that perceived trust and perceived usefulness had positive effect on the participating managers’ behavioural intention to adopt EC services. It was also found that the manager’s perception, including their perceived ease of use significantly affected their perceived trust of using EC services. Moreover, perceived ease of use had a significant impact on perceived usefulness. However, the managers’ perceived ease of use failed to predict their intention to adopt such EC services, and perceived usefulness failed to predict their perceived trust. Based on these results, the study offers a developed research model of the major factors that affect managers’ trust to accept and use EC services in SMEs.

},    issn = {2088-5334},    publisher = {INSIGHT - Indonesian Society for Knowledge and Human Development},    url = {http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=1377},    doi = {10.18517/ijaseit.6.6.1377} }

EndNote

%A Herzallah, Fadi
%A Mukhtar, Muriati
%D 2016
%T The Impact of Percieved Usefulness, Ease of Use and Trust on Managers’ Acceptance of e-Commerce Services in Small and Medium-Sized Enterprises (SMEs) in Palestine
%B 2016
%9 e-Commerce; Perceived Ease of Use; Perceived Usefulness; Trust
%! The Impact of Percieved Usefulness, Ease of Use and Trust on Managers’ Acceptance of e-Commerce Services in Small and Medium-Sized Enterprises (SMEs) in Palestine
%K e-Commerce; Perceived Ease of Use; Perceived Usefulness; Trust
%X 

The internet revolution, specifically using the internet in business environment has resulted into significant changes in how business is conducted in small and medium-sized enterprises (SMEs). Recent research has pointed to the important role that electronic commerce (EC) plays in improving the performance of SMEs. Yet, in the context of Palestine, adoption of EC in SMEs is still slow. Therefore, the current study aimed to investigate the effect of perceived ease of use, perceived usefulness and perceived trust on managers’ acceptance of EC in SMEs. In order to achieve this, the study used the technology acceptance model (TAM). The study used a survey that was administered to 250 managers of SMEs from Palestine. The data was analysed employing a structural equation modelling (SEM) approach through partial least square (PLS) software. The results revealed that perceived trust and perceived usefulness had positive effect on the participating managers’ behavioural intention to adopt EC services. It was also found that the manager’s perception, including their perceived ease of use significantly affected their perceived trust of using EC services. Moreover, perceived ease of use had a significant impact on perceived usefulness. However, the managers’ perceived ease of use failed to predict their intention to adopt such EC services, and perceived usefulness failed to predict their perceived trust. Based on these results, the study offers a developed research model of the major factors that affect managers’ trust to accept and use EC services in SMEs.

%U http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=1377 %R doi:10.18517/ijaseit.6.6.1377 %J International Journal on Advanced Science, Engineering and Information Technology %V 6 %N 6 %@ 2088-5334

IEEE

Fadi Herzallah and Muriati Mukhtar,"The Impact of Percieved Usefulness, Ease of Use and Trust on Managers’ Acceptance of e-Commerce Services in Small and Medium-Sized Enterprises (SMEs) in Palestine," International Journal on Advanced Science, Engineering and Information Technology, vol. 6, no. 6, pp. 922-929, 2016. [Online]. Available: http://dx.doi.org/10.18517/ijaseit.6.6.1377.

RefMan/ProCite (RIS)

TY  - JOUR
AU  - Herzallah, Fadi
AU  - Mukhtar, Muriati
PY  - 2016
TI  - The Impact of Percieved Usefulness, Ease of Use and Trust on Managers’ Acceptance of e-Commerce Services in Small and Medium-Sized Enterprises (SMEs) in Palestine
JF  - International Journal on Advanced Science, Engineering and Information Technology; Vol. 6 (2016) No. 6
Y2  - 2016
SP  - 922
EP  - 929
SN  - 2088-5334
PB  - INSIGHT - Indonesian Society for Knowledge and Human Development
KW  - e-Commerce; Perceived Ease of Use; Perceived Usefulness; Trust
N2  - 

The internet revolution, specifically using the internet in business environment has resulted into significant changes in how business is conducted in small and medium-sized enterprises (SMEs). Recent research has pointed to the important role that electronic commerce (EC) plays in improving the performance of SMEs. Yet, in the context of Palestine, adoption of EC in SMEs is still slow. Therefore, the current study aimed to investigate the effect of perceived ease of use, perceived usefulness and perceived trust on managers’ acceptance of EC in SMEs. In order to achieve this, the study used the technology acceptance model (TAM). The study used a survey that was administered to 250 managers of SMEs from Palestine. The data was analysed employing a structural equation modelling (SEM) approach through partial least square (PLS) software. The results revealed that perceived trust and perceived usefulness had positive effect on the participating managers’ behavioural intention to adopt EC services. It was also found that the manager’s perception, including their perceived ease of use significantly affected their perceived trust of using EC services. Moreover, perceived ease of use had a significant impact on perceived usefulness. However, the managers’ perceived ease of use failed to predict their intention to adopt such EC services, and perceived usefulness failed to predict their perceived trust. Based on these results, the study offers a developed research model of the major factors that affect managers’ trust to accept and use EC services in SMEs.

UR - http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=1377 DO - 10.18517/ijaseit.6.6.1377

RefWorks

RT Journal Article
ID 1377
A1 Herzallah, Fadi
A1 Mukhtar, Muriati
T1 The Impact of Percieved Usefulness, Ease of Use and Trust on Managers’ Acceptance of e-Commerce Services in Small and Medium-Sized Enterprises (SMEs) in Palestine
JF International Journal on Advanced Science, Engineering and Information Technology
VO 6
IS 6
YR 2016
SP 922
OP 929
SN 2088-5334
PB INSIGHT - Indonesian Society for Knowledge and Human Development
K1 e-Commerce; Perceived Ease of Use; Perceived Usefulness; Trust
AB 

The internet revolution, specifically using the internet in business environment has resulted into significant changes in how business is conducted in small and medium-sized enterprises (SMEs). Recent research has pointed to the important role that electronic commerce (EC) plays in improving the performance of SMEs. Yet, in the context of Palestine, adoption of EC in SMEs is still slow. Therefore, the current study aimed to investigate the effect of perceived ease of use, perceived usefulness and perceived trust on managers’ acceptance of EC in SMEs. In order to achieve this, the study used the technology acceptance model (TAM). The study used a survey that was administered to 250 managers of SMEs from Palestine. The data was analysed employing a structural equation modelling (SEM) approach through partial least square (PLS) software. The results revealed that perceived trust and perceived usefulness had positive effect on the participating managers’ behavioural intention to adopt EC services. It was also found that the manager’s perception, including their perceived ease of use significantly affected their perceived trust of using EC services. Moreover, perceived ease of use had a significant impact on perceived usefulness. However, the managers’ perceived ease of use failed to predict their intention to adopt such EC services, and perceived usefulness failed to predict their perceived trust. Based on these results, the study offers a developed research model of the major factors that affect managers’ trust to accept and use EC services in SMEs.

LK http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=1377 DO - 10.18517/ijaseit.6.6.1377