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An Empirical Study of SME’s Embroidery Website in Indonesia: A Proposed Model of Website Re-visit Intention

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@article{IJASEIT2647,
   author = {Ratni Prima Lita and - Meuthia},
   title = {An Empirical Study of SME’s Embroidery Website in Indonesia: A Proposed Model of Website Re-visit Intention},
   journal = {International Journal on Advanced Science, Engineering and Information Technology},
   volume = {8},
   number = {4},
   year = {2018},
   pages = {1234--1245},
   keywords = {system anxiety; perceived company’s website reputation; online trust; website re-visit intention; SME’s embroidery; SmartPLS},
   abstract = {

This paper aims to analyze the influence of system anxiety and perceived company’s website reputation toward online trust, which in turn lead to website re-visit intention. Data were collected using questionnaires based field survey from 120 visitors on La linda Boutique website, one of famous SME’s embroidery in West Sumatera, Indonesia. Purposive sampling technique was adopted in order to enhance representatives. Structural Equation Modelling (SEM) through Smart-PLS software was used to test the multidimensional construct of first-order reflective and second-order formative. The results revealed that online trust, such as perceived ease of use, perceived usefulness, enjoyment of technology, privacy and security, and company competence, have had the greatest effect on website re-visit intention. In addition, results indicate that perceived company’s website reputation impact on online trust, while the effect of system anxiety was not statistically significant. Cross-sectional data of this study tends to have certain limitation to explain the level of website re-visit intention. Nevertheless, theoretical and practical implications for further research are likely to increase the number of visitor’s to re-visit the website. 

},    issn = {2088-5334},    publisher = {INSIGHT - Indonesian Society for Knowledge and Human Development},    url = {http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=2647},    doi = {10.18517/ijaseit.8.4.2647} }

EndNote

%A Lita, Ratni Prima
%A Meuthia, -
%D 2018
%T An Empirical Study of SME’s Embroidery Website in Indonesia: A Proposed Model of Website Re-visit Intention
%B 2018
%9 system anxiety; perceived company’s website reputation; online trust; website re-visit intention; SME’s embroidery; SmartPLS
%! An Empirical Study of SME’s Embroidery Website in Indonesia: A Proposed Model of Website Re-visit Intention
%K system anxiety; perceived company’s website reputation; online trust; website re-visit intention; SME’s embroidery; SmartPLS
%X 

This paper aims to analyze the influence of system anxiety and perceived company’s website reputation toward online trust, which in turn lead to website re-visit intention. Data were collected using questionnaires based field survey from 120 visitors on La linda Boutique website, one of famous SME’s embroidery in West Sumatera, Indonesia. Purposive sampling technique was adopted in order to enhance representatives. Structural Equation Modelling (SEM) through Smart-PLS software was used to test the multidimensional construct of first-order reflective and second-order formative. The results revealed that online trust, such as perceived ease of use, perceived usefulness, enjoyment of technology, privacy and security, and company competence, have had the greatest effect on website re-visit intention. In addition, results indicate that perceived company’s website reputation impact on online trust, while the effect of system anxiety was not statistically significant. Cross-sectional data of this study tends to have certain limitation to explain the level of website re-visit intention. Nevertheless, theoretical and practical implications for further research are likely to increase the number of visitor’s to re-visit the website. 

%U http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=2647 %R doi:10.18517/ijaseit.8.4.2647 %J International Journal on Advanced Science, Engineering and Information Technology %V 8 %N 4 %@ 2088-5334

IEEE

Ratni Prima Lita and - Meuthia,"An Empirical Study of SME’s Embroidery Website in Indonesia: A Proposed Model of Website Re-visit Intention," International Journal on Advanced Science, Engineering and Information Technology, vol. 8, no. 4, pp. 1234-1245, 2018. [Online]. Available: http://dx.doi.org/10.18517/ijaseit.8.4.2647.

RefMan/ProCite (RIS)

TY  - JOUR
AU  - Lita, Ratni Prima
AU  - Meuthia, -
PY  - 2018
TI  - An Empirical Study of SME’s Embroidery Website in Indonesia: A Proposed Model of Website Re-visit Intention
JF  - International Journal on Advanced Science, Engineering and Information Technology; Vol. 8 (2018) No. 4
Y2  - 2018
SP  - 1234
EP  - 1245
SN  - 2088-5334
PB  - INSIGHT - Indonesian Society for Knowledge and Human Development
KW  - system anxiety; perceived company’s website reputation; online trust; website re-visit intention; SME’s embroidery; SmartPLS
N2  - 

This paper aims to analyze the influence of system anxiety and perceived company’s website reputation toward online trust, which in turn lead to website re-visit intention. Data were collected using questionnaires based field survey from 120 visitors on La linda Boutique website, one of famous SME’s embroidery in West Sumatera, Indonesia. Purposive sampling technique was adopted in order to enhance representatives. Structural Equation Modelling (SEM) through Smart-PLS software was used to test the multidimensional construct of first-order reflective and second-order formative. The results revealed that online trust, such as perceived ease of use, perceived usefulness, enjoyment of technology, privacy and security, and company competence, have had the greatest effect on website re-visit intention. In addition, results indicate that perceived company’s website reputation impact on online trust, while the effect of system anxiety was not statistically significant. Cross-sectional data of this study tends to have certain limitation to explain the level of website re-visit intention. Nevertheless, theoretical and practical implications for further research are likely to increase the number of visitor’s to re-visit the website. 

UR - http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=2647 DO - 10.18517/ijaseit.8.4.2647

RefWorks

RT Journal Article
ID 2647
A1 Lita, Ratni Prima
A1 Meuthia, -
T1 An Empirical Study of SME’s Embroidery Website in Indonesia: A Proposed Model of Website Re-visit Intention
JF International Journal on Advanced Science, Engineering and Information Technology
VO 8
IS 4
YR 2018
SP 1234
OP 1245
SN 2088-5334
PB INSIGHT - Indonesian Society for Knowledge and Human Development
K1 system anxiety; perceived company’s website reputation; online trust; website re-visit intention; SME’s embroidery; SmartPLS
AB 

This paper aims to analyze the influence of system anxiety and perceived company’s website reputation toward online trust, which in turn lead to website re-visit intention. Data were collected using questionnaires based field survey from 120 visitors on La linda Boutique website, one of famous SME’s embroidery in West Sumatera, Indonesia. Purposive sampling technique was adopted in order to enhance representatives. Structural Equation Modelling (SEM) through Smart-PLS software was used to test the multidimensional construct of first-order reflective and second-order formative. The results revealed that online trust, such as perceived ease of use, perceived usefulness, enjoyment of technology, privacy and security, and company competence, have had the greatest effect on website re-visit intention. In addition, results indicate that perceived company’s website reputation impact on online trust, while the effect of system anxiety was not statistically significant. Cross-sectional data of this study tends to have certain limitation to explain the level of website re-visit intention. Nevertheless, theoretical and practical implications for further research are likely to increase the number of visitor’s to re-visit the website. 

LK http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=2647 DO - 10.18517/ijaseit.8.4.2647