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Developing the Dimensions of a Social Content Management Framework

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@article{IJASEIT6520,
   author = {Wan Azlin Zurita Wan Ahmad and Muriati Mukhtar and Yazrina Yahya},
   title = {Developing the Dimensions of a Social Content Management Framework},
   journal = {International Journal on Advanced Science, Engineering and Information Technology},
   volume = {8},
   number = {5},
   year = {2018},
   pages = {1850--1857},
   keywords = {Social media; social content management; service science; Service Dominant Logic; DART model},
   abstract = {

The rise of social media has transformed the way of collaboration between organisations and customers. Social content resulting from the active collaboration between both parties on a social media platform should be managed accordingly. Thus, a social content management (SCM) framework should be developed as a guide to manage the social content. Such SCM framework should be able to augment existing frameworks, which mainly focuses on the value of social content for the organisations. Hence, based on the service science perspective, this article proposes a SCM framework that focusses on value to both organisations and its customers. In order to do this, the concept of  Service Dominant Logic and the DART model are adopted to explore and extract the elements and factors that collectively become the dimensions of the proposed SCM framework. Experts’ review of the elements and factors is conducted to ensure that the dimensions in the SCM framework are acceptable and have practical value. The proposed framework is then validated via an instrument whose content validity is investigated by using Lawshe’s Technique. This framework could assist the organisations in decision-making process towards innovating services and in the management of social content.

},    issn = {2088-5334},    publisher = {INSIGHT - Indonesian Society for Knowledge and Human Development},    url = {http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=6520},    doi = {10.18517/ijaseit.8.5.6520} }

EndNote

%A Wan Ahmad, Wan Azlin Zurita
%A Mukhtar, Muriati
%A Yahya, Yazrina
%D 2018
%T Developing the Dimensions of a Social Content Management Framework
%B 2018
%9 Social media; social content management; service science; Service Dominant Logic; DART model
%! Developing the Dimensions of a Social Content Management Framework
%K Social media; social content management; service science; Service Dominant Logic; DART model
%X 

The rise of social media has transformed the way of collaboration between organisations and customers. Social content resulting from the active collaboration between both parties on a social media platform should be managed accordingly. Thus, a social content management (SCM) framework should be developed as a guide to manage the social content. Such SCM framework should be able to augment existing frameworks, which mainly focuses on the value of social content for the organisations. Hence, based on the service science perspective, this article proposes a SCM framework that focusses on value to both organisations and its customers. In order to do this, the concept of  Service Dominant Logic and the DART model are adopted to explore and extract the elements and factors that collectively become the dimensions of the proposed SCM framework. Experts’ review of the elements and factors is conducted to ensure that the dimensions in the SCM framework are acceptable and have practical value. The proposed framework is then validated via an instrument whose content validity is investigated by using Lawshe’s Technique. This framework could assist the organisations in decision-making process towards innovating services and in the management of social content.

%U http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=6520 %R doi:10.18517/ijaseit.8.5.6520 %J International Journal on Advanced Science, Engineering and Information Technology %V 8 %N 5 %@ 2088-5334

IEEE

Wan Azlin Zurita Wan Ahmad,Muriati Mukhtar and Yazrina Yahya,"Developing the Dimensions of a Social Content Management Framework," International Journal on Advanced Science, Engineering and Information Technology, vol. 8, no. 5, pp. 1850-1857, 2018. [Online]. Available: http://dx.doi.org/10.18517/ijaseit.8.5.6520.

RefMan/ProCite (RIS)

TY  - JOUR
AU  - Wan Ahmad, Wan Azlin Zurita
AU  - Mukhtar, Muriati
AU  - Yahya, Yazrina
PY  - 2018
TI  - Developing the Dimensions of a Social Content Management Framework
JF  - International Journal on Advanced Science, Engineering and Information Technology; Vol. 8 (2018) No. 5
Y2  - 2018
SP  - 1850
EP  - 1857
SN  - 2088-5334
PB  - INSIGHT - Indonesian Society for Knowledge and Human Development
KW  - Social media; social content management; service science; Service Dominant Logic; DART model
N2  - 

The rise of social media has transformed the way of collaboration between organisations and customers. Social content resulting from the active collaboration between both parties on a social media platform should be managed accordingly. Thus, a social content management (SCM) framework should be developed as a guide to manage the social content. Such SCM framework should be able to augment existing frameworks, which mainly focuses on the value of social content for the organisations. Hence, based on the service science perspective, this article proposes a SCM framework that focusses on value to both organisations and its customers. In order to do this, the concept of  Service Dominant Logic and the DART model are adopted to explore and extract the elements and factors that collectively become the dimensions of the proposed SCM framework. Experts’ review of the elements and factors is conducted to ensure that the dimensions in the SCM framework are acceptable and have practical value. The proposed framework is then validated via an instrument whose content validity is investigated by using Lawshe’s Technique. This framework could assist the organisations in decision-making process towards innovating services and in the management of social content.

UR - http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=6520 DO - 10.18517/ijaseit.8.5.6520

RefWorks

RT Journal Article
ID 6520
A1 Wan Ahmad, Wan Azlin Zurita
A1 Mukhtar, Muriati
A1 Yahya, Yazrina
T1 Developing the Dimensions of a Social Content Management Framework
JF International Journal on Advanced Science, Engineering and Information Technology
VO 8
IS 5
YR 2018
SP 1850
OP 1857
SN 2088-5334
PB INSIGHT - Indonesian Society for Knowledge and Human Development
K1 Social media; social content management; service science; Service Dominant Logic; DART model
AB 

The rise of social media has transformed the way of collaboration between organisations and customers. Social content resulting from the active collaboration between both parties on a social media platform should be managed accordingly. Thus, a social content management (SCM) framework should be developed as a guide to manage the social content. Such SCM framework should be able to augment existing frameworks, which mainly focuses on the value of social content for the organisations. Hence, based on the service science perspective, this article proposes a SCM framework that focusses on value to both organisations and its customers. In order to do this, the concept of  Service Dominant Logic and the DART model are adopted to explore and extract the elements and factors that collectively become the dimensions of the proposed SCM framework. Experts’ review of the elements and factors is conducted to ensure that the dimensions in the SCM framework are acceptable and have practical value. The proposed framework is then validated via an instrument whose content validity is investigated by using Lawshe’s Technique. This framework could assist the organisations in decision-making process towards innovating services and in the management of social content.

LK http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=6520 DO - 10.18517/ijaseit.8.5.6520