DOI : https://doi.org/10.18517/ijaseit.7.4-2.3385

A Social Networking-based Advertising to Enhance Customer Reach Target

Ahmad Najmi Amer Haider Nuar (1), Hairulnizam Mahdin (2), Noryusliza Abdullah (3), Rozanawati Darman (4), Masitah Ahmad (5)
(1) Faculty of Computer Science and Information Technology Universiti Tun Hussein Onn Malaysia, Parit Raja, 86400 Batu Pahat, Johor, Malaysia
(2) Faculty of Computer Science and Information Technology Universiti Tun Hussein Onn Malaysia, Parit Raja, 86400 Batu Pahat, Johor, Malaysia
(3) Faculty of Computer Science and Information Technology Universiti Tun Hussein Onn Malaysia, Parit Raja, 86400 Batu Pahat, Johor, Malaysia
(4) Faculty of Computer Science and Information Technology Universiti Tun Hussein Onn Malaysia, Parit Raja, 86400 Batu Pahat, Johor, Malaysia
(5) Faculty of Information Management, Universiti Teknologi Mara, 40150, Selangor, Malaysia.
Fulltext View | Download
How to cite (IJASEIT) :
Amer Haider Nuar, Ahmad Najmi, et al. “A Social Networking-Based Advertising to Enhance Customer Reach Target”. International Journal on Advanced Science, Engineering and Information Technology, vol. 7, no. 4-2, Sept. 2017, pp. 1516-21, doi:10.18517/ijaseit.7.4-2.3385.
Citation Format :
A traditional advertising is a method to deliver commercial messages to mass audiences through newspaper, outdoors billboards, radio and television. This method is quite expensive for small and medium company. The new concept of advertising such as social media, website and application provide an inexpensive way to promote businesses. The proposed idea is to create a new platform of advertising and promotional tools which is called Tagme. This system is developed based on web environment on Windows and Android. Tagme allows marketers to promote their event, business or store and give promotions including vouchers to customers. Tagme also will notify customers instantly with any events or promotions such as free voucher give-away that will be managed by the marketers themselves. Tagme provides a form of solution for marketers to promote their business efficiently as it provide web analytics and users preferences functions. This will allows marketers to promote their business to specific and focused customers.

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).