DOI : https://doi.org/10.18517/ijaseit.14.4.19751

Environmental Damage Prevention through Digital Transformation on Tourism Industry in Bali, Indonesia

Sri Ngudi Wahyuni (1), Deddy Kurniawan Halim (2), Ersy Ervina (3), Dinar Sukma Pramesti (4), Dwi Novita Cahyaningtyas Permatasari (5), Ni Nyoman Sri Astuti (6)
(1) Department of Informatics Management, Universitas Amikom Yogyakarta, Sleman, Yogyakarta, Indonesia
(2) Departemen of Management of Conventions and Events, Politeknik International Bali, Tabanan, Bali, Indonesia
(3) Department of Hospitality, Telkom University, Bandung, , Bojongsoang, Bandung, Indonesia
(4) Departemen of Hospitality, Politeknik International Bali, Tabanan, Bali, Indonesia
(5) Department of Tourism Business Management, Politeknik Negeri Bali, Badung, Bali, Indonesia
(6) Department of Tourism Business Management, Politeknik Negeri Bali, Badung, Bali, Indonesia
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How to cite (IJASEIT) :
Wahyuni, Sri Ngudi, et al. “Environmental Damage Prevention through Digital Transformation on Tourism Industry in Bali, Indonesia”. International Journal on Advanced Science, Engineering and Information Technology, vol. 14, no. 4, Aug. 2024, pp. 1456-63, doi:10.18517/ijaseit.14.4.19751.
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To control environmental damage due to over-booking homestays in tourist villages in Bali, a digital platform was built. In this study, a platform called dewiku was developed to evaluate and integrate all stakeholders that have a shared responsibility for environmental conservation. dewiku was developed using the concept of E-Commerce involving the standard concept of green tourism villages to prevent environmental damage in Bali. dewiku involved four actors: the Government, Developers, Partners, or Business Actors in homestays and green tourist attractions and tourists. The four actors have a major role in preventing environmental damage due to the comprehensive integrated supervision of the dewiku platform. Partners who will register dewiku E-commerce platform must meet the Green Village (GreenV) standards set and supervised by the Bali Tourism Office. GreenV's questionnaire was taken from previous research and shared with the tourism business owners in Bali, which the village government monitored. This platform was tested using the System Usability Scale (SUS), with respondents at least 15 years interested in traveling to Bali. Survey questions were distributed online through social media, Facebook, and WhatsApp, and the questions were shared using the provided link. This study used a quantitative survey approach. The result indicated an average test of 62, meaning the platform was good enough to be applied in the field. The test results showed that the SUS platform test was quite effective and expected to introduce the dewiku platform to the wider community who will travel to Bali.

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