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Cultural Marker Identification for Web Application Design Targeted for Malaysian Multicultural Users

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@article{IJASEIT1210,
   author = {Norliza Saidin and Dalbir Singh and Zainul Akramin Mohd Drus and Rahmat Hidayat},
   title = {Cultural Marker Identification for Web Application Design Targeted for Malaysian Multicultural Users},
   journal = {International Journal on Advanced Science, Engineering and Information Technology},
   volume = {6},
   number = {6},
   year = {2016},
   pages = {959--965},
   keywords = {Cultural marker; multicultural; user preferences; user interface; cultural factors; cultural element},
   abstract = {The rapid growth of technology result in two contradictory phenomenon, the global world becomes smaller while the internet users increase drastically. This diversity of users becomes the main attention toward the study of human computer interaction due to the influential of users’ background toward the usability of web application whereby combination of color strongly determine user’s preference and engagement level.  Hence, determination of color based cultural marker is crucial to the interface design process in order to fulfill the need of diverse users. Most of the empirical study so far has been carried in western contextual. As a result, suggested marker are not applicable in eastern perspective, particularly Malaysia which consist of multicultural society. This article provides content analysis of the website application targeted to multicultural audience to determine the prominent color based cultural markers. More importantly, identifications of the markers could assist the interface designers towards creating web based application that reflected the multicultural audience preferences.},
   issn = {2088-5334},
   publisher = {INSIGHT - Indonesian Society for Knowledge and Human Development},
   url = {http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=1210},
   doi = {10.18517/ijaseit.6.6.1210}
}

EndNote

%A Saidin, Norliza
%A Singh, Dalbir
%A Mohd Drus, Zainul Akramin
%A Hidayat, Rahmat
%D 2016
%T Cultural Marker Identification for Web Application Design Targeted for Malaysian Multicultural Users
%B 2016
%9 Cultural marker; multicultural; user preferences; user interface; cultural factors; cultural element
%! Cultural Marker Identification for Web Application Design Targeted for Malaysian Multicultural Users
%K Cultural marker; multicultural; user preferences; user interface; cultural factors; cultural element
%X The rapid growth of technology result in two contradictory phenomenon, the global world becomes smaller while the internet users increase drastically. This diversity of users becomes the main attention toward the study of human computer interaction due to the influential of users’ background toward the usability of web application whereby combination of color strongly determine user’s preference and engagement level.  Hence, determination of color based cultural marker is crucial to the interface design process in order to fulfill the need of diverse users. Most of the empirical study so far has been carried in western contextual. As a result, suggested marker are not applicable in eastern perspective, particularly Malaysia which consist of multicultural society. This article provides content analysis of the website application targeted to multicultural audience to determine the prominent color based cultural markers. More importantly, identifications of the markers could assist the interface designers towards creating web based application that reflected the multicultural audience preferences.
%U http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=1210
%R doi:10.18517/ijaseit.6.6.1210
%J International Journal on Advanced Science, Engineering and Information Technology
%V 6
%N 6
%@ 2088-5334

IEEE

Norliza Saidin,Dalbir Singh,Zainul Akramin Mohd Drus and Rahmat Hidayat,"Cultural Marker Identification for Web Application Design Targeted for Malaysian Multicultural Users," International Journal on Advanced Science, Engineering and Information Technology, vol. 6, no. 6, pp. 959-965, 2016. [Online]. Available: http://dx.doi.org/10.18517/ijaseit.6.6.1210.

RefMan/ProCite (RIS)

TY  - JOUR
AU  - Saidin, Norliza
AU  - Singh, Dalbir
AU  - Mohd Drus, Zainul Akramin
AU  - Hidayat, Rahmat
PY  - 2016
TI  - Cultural Marker Identification for Web Application Design Targeted for Malaysian Multicultural Users
JF  - International Journal on Advanced Science, Engineering and Information Technology; Vol. 6 (2016) No. 6
Y2  - 2016
SP  - 959
EP  - 965
SN  - 2088-5334
PB  - INSIGHT - Indonesian Society for Knowledge and Human Development
KW  - Cultural marker; multicultural; user preferences; user interface; cultural factors; cultural element
N2  - The rapid growth of technology result in two contradictory phenomenon, the global world becomes smaller while the internet users increase drastically. This diversity of users becomes the main attention toward the study of human computer interaction due to the influential of users’ background toward the usability of web application whereby combination of color strongly determine user’s preference and engagement level.  Hence, determination of color based cultural marker is crucial to the interface design process in order to fulfill the need of diverse users. Most of the empirical study so far has been carried in western contextual. As a result, suggested marker are not applicable in eastern perspective, particularly Malaysia which consist of multicultural society. This article provides content analysis of the website application targeted to multicultural audience to determine the prominent color based cultural markers. More importantly, identifications of the markers could assist the interface designers towards creating web based application that reflected the multicultural audience preferences.
UR  - http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=1210
DO  - 10.18517/ijaseit.6.6.1210

RefWorks

RT Journal Article
ID 1210
A1 Saidin, Norliza
A1 Singh, Dalbir
A1 Mohd Drus, Zainul Akramin
A1 Hidayat, Rahmat
T1 Cultural Marker Identification for Web Application Design Targeted for Malaysian Multicultural Users
JF International Journal on Advanced Science, Engineering and Information Technology
VO 6
IS 6
YR 2016
SP 959
OP 965
SN 2088-5334
PB INSIGHT - Indonesian Society for Knowledge and Human Development
K1 Cultural marker; multicultural; user preferences; user interface; cultural factors; cultural element
AB The rapid growth of technology result in two contradictory phenomenon, the global world becomes smaller while the internet users increase drastically. This diversity of users becomes the main attention toward the study of human computer interaction due to the influential of users’ background toward the usability of web application whereby combination of color strongly determine user’s preference and engagement level.  Hence, determination of color based cultural marker is crucial to the interface design process in order to fulfill the need of diverse users. Most of the empirical study so far has been carried in western contextual. As a result, suggested marker are not applicable in eastern perspective, particularly Malaysia which consist of multicultural society. This article provides content analysis of the website application targeted to multicultural audience to determine the prominent color based cultural markers. More importantly, identifications of the markers could assist the interface designers towards creating web based application that reflected the multicultural audience preferences.
LK http://ijaseit.insightsociety.org/index.php?option=com_content&view=article&id=9&Itemid=1&article_id=1210
DO  - 10.18517/ijaseit.6.6.1210